About this program
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Module 01: Introduction to Digital Marketing & AI Integration
Covers fundamentals of digital marketing, marketing funnels, and how AI is transforming customer engagement and advertising strategies.
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Module 02: AI in Content Creation and SEO
Focuses on using AI platforms for blog generation, keyword research, and SEO optimization through tools like Surfer SEO, Jasper, and ChatGPT.
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Module 03: Social Media Marketing with AI
Explores AI-driven scheduling, audience targeting, and engagement analytics using Meta Business Suite, Canva AI, and Hootsuite.
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Module 04: Paid Campaigns & Performance Analytics
Teaches how to run optimized ad campaigns with Google Ads and Meta AI tools, including performance measurement and A/B testing using AI dashboards.
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Module 05 : AI in Email & Automation
Covers AI-based email segmentation, personalization, CRM automation, and conversion tracking using HubSpot and other tools.
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Module 06: Capstone Project
Learners will design and present a complete AI-powered digital marketing campaign integrating all learned tools and techniques.
